African Buyers programme is a platform that identifies and connects qualifying buyers to credible suppliers of "made in Africa" products and services. It connects them with qualified sellers , provides support to facilitate trade , with the ultimate objective toward promoting Intra-African trade under the AFCFTA.

The African Buyers Programme benefits various businesses, including manufacturers, importers , wholesalers/distributors , retailers and export trading companies, or any type of business that requires goods for resale or use in their operations.