Startbutton is a Merchant of Record (digital commerce infrastructure platform) that helps businesses expand across African markets. By simplifying how businesses connect to local payment systems, navigate regulatory requirements, and manage collections across multiple countries, Startbutton removes the complexities of dealing with diverse currencies, compliance obligations, and payment methods. The platform empowers businesses to focus on growth and productivity while delivering their products and services to more customers across the continent.

Today, Startbutton serves over 200 merchants across 35 countries, spanning vital sectors such as travel and hospitality, financial services, gaming, and e-commerce. The company is the trusted merchant of record for some of Africa’s most prominent and fastest-growing businesses, including industry leaders like Paystack, Wakanow, Grey Finance, Cellulant, AltSchool, and The First Group.